Chicco continues to support Ai.Bi. Association and, with the creativity of the Chantecler brand, proposes a luxury version of the symbol of solidarity that becomes a silver, pink gold and diamond charm
The meeting of two Italian families, whose brands represent the Italian flavour and style all over the world, has led to the development of an extraordinary charity project to support Ai.Bi. Association, whose mission is to give all children the love and affection of a family.
Last year, thanks to the support of the “Chicco Fans”, we reached an incredible goal: the adoption of 188 “special” children (children suffering from physical or mental problems, or simply older children or groups of brothers and sisters).
This year, to make this an even bigger success and help even more children, Chicco knocked on the door of Chantecler, a top jewellery maison in Capri, who has created a new interpretation of the Chicco di Felicità (seed of happiness). The firm has been designing amazing jewellery for the most beautiful women in the world since 1947, and has designed the luxury Chicco di Felicità, a limited edition silver, pink gold and diamond charm.
The charm is a precious gift, ideal for special occasions such as births, baptisms, first communions or christenings of loved ones.
Proceeds of the sale of the luxury charm will all go to the Ai.Bi. Association to promote the adoption of less fortunate children, giving them the joy and happiness of a family
It is possible to purchase the Chicco di Felicità by Chantecler from the Chicco Stores in Milan - via Dante, Milan - C.so Vercelli and Grandate at a price of 300 Euro (all proceeds will be devolved to Ai.Bi.).
A symbol of generosity, a stylish piece of jewellery and a glamorous accessory, three principles blend into one charm to create the most amazing gift ever: the happiness of a “special” child.