THE CHICCO DI FELICITÀ REINVENTS ITSELF
AND BRIGHTENS UP 2013 MAKING THE DREAMS
OF MANY CHILDREN A REALITY
A new version of the Chicco di Felicità is born, the very charm made famous owing to its supportive nature, which makes 2013 shine, re-affirming itself as a symbol of commitments to children in difficulty.
The decorated charm featuring a bright star, a symbol of the desire of many children to find a family, is applied to an elastic, extremely comfortable bracelet.
The new Chicco di Felicità is available all year round in Chicco stores in Italy and costs 4 Euros: a star to brighten up 2013 and guide the dreams of many children toward a new, happy life.
Up to the present day, over 150,000 people, have decided to wear the Chicco di Felicità, demonstrating, on a daily basis, the genuine commitment which has secured significant results: 460 children have been adopted, 355 of which with special needs.
Why choose it
The Chicco di Felicità will mark a fashion icon during 2013 as worn by fans, but primarily, it will continue to bring happiness, blessing many parents and "special" children with a genuine family.
When selecting, wearing or gifting the Chicco di Felicità, you are demonstrating your affinity with the world of children.
Speaking of and raising awareness of the Chicco di Felicità signifies genuinely committing to protecting the Chicchi and raiding funds to support "special children": children whose dreaming of having a mother or father is particularly difficult to fulfil as they are children with issues relative to health, age or children with numerous siblings.
THE MORE WE ARE – THE MORE WE CAN DO!.