There are more than 350 Chicco Shops located in 32 countries worldwide. Italian, Spanish and Portuguese shops are run by us directly while we collaborate with our local partners in the rest of the world.
This formula has been consolidated over the past decades thanks to the successful retail experience of the most comprehensive baby products manufacturer brand on a worldwide scale.
In 2004 we defined a new concept store format and we have started a global renovation plan of all the existing Chicco shops worldwide.
In 2005 we started the renovation of our own network of 70 “Direct Shops” in Italy.
In 2006 CHICCO launched its international franchising project with the aim of developing its commercial formula, on a worldwide scale, in the countries where CHICCO does not operate shops directly: Italy, Spain, Portugal.
Chicco plans the development of 250 shops by 2012.