Artsana Group values, such as respect and integrity, are the basis of its Corporate culture and also of the choice of initiatives promoted by the Group itself, or by its business areas, to support the territory in partnership with selected associations in favor of the weakest. To find out more, go to Solidarity Section of the Chicco website.
In particular, Artsana Group with the Chicco brand is supporting for several years the Ai.Bi. association – Amici dei Bambini. For over 10 years, Chicco and Ai.Bi. have been working side-by-side to raise awareness about fostering and adoption, which has set up five Family Homes (structures for minors) and ten Family Centres in Italy (providing trainings courses and free psychological support to families).
Today the project has evolved further and aims to encourage the adoption path of all those children who would face greater difficulties in ‘being welcomed into a family’, because of their health or behavioral problems, or because they are over 7 seven years of age or have a number of brothers and sisters.
Symbol of the project is the seed of Happiness (Chicco di Felicità), a solidarity charm sold for just 4€ in all Chicco stores in Italy. Up to the present day, over 150.000 people have decided to wear the Chicco di Felicità demonstrating their genuine commitment.
All the available resources for these non-profit activities are devoted to this important project, in which the Artsana Group has chosen to ensure ongoing support.