The requirements of the Chicco Franchising Formula.
Chicco grants the rights to use the brand, insigna, store furniture and the tools of “corporate identity” and, at the same time, offers a range of services for outlet management leading to a stable and profitable relationship between the Franchisee and the Company.
The sharing of these tools throughout the entire process allows for a consistent development of the Chicco image internationally, creating positive consequences both for the brand name and the whole chain.
In this step of our project we are looking for structured partners with proven experience in managing retail chains (in preference with a strong fashion background), able to guarantee, by implementing a coherent business plan, the adequate presence in their Country (main thoroughfares; high-end shopping areas; high-end Shopping Malls or Shopping Arcades).
Candidatures aiming to open one single shop, will be introduced in our database for future contacts.
1. Outlet location:
Main locations should be in the primary city centre; main thoroughfares; high-end shopping areas; high-end Shopping Mall or Shopping Arcade.
2. Goods on offer at the Chicco store:
Complete range of goods for mothers-to-be and children up to 8-years-old.
3. Store Format Segmentation:
Description: International prestigious location; Big store surface up to 500 sq.mt.; High visibility front door.
Location: Primary city centres; high-end shopping areas; high-end Shopping Mall.
Dimension: 500 sq/mt - 250<sq/mt>500 (mega).
Offer: All the category product.
FREE STANDING STORE
Description: Capital City; Primary location in city centres; mid-store surface up to 250 sq.mt.; Store image in line with Propietary marks and System corporate image.
Location: Primary city centres; high-end shopping areas; high-end Shopping Mall or Shopping Arcade.
Dimension: 250 sq/mt - 150<sq/mt>250 (midi).
Offer: All the category product or wide selection.
Description: Primary location in city centres; minimum store surface from 90 sq.mt. up to 150 sq.mt.; Store image in line with Propietary marks and System corporate image.
Location: City centres; shopping Areas; shopping Mall or shopping Arcade.
Dimension: 150 sq/mt - 90<sq/mt>150 (mini).
Offer: Category product selection.
4. Duration of contract:
Accordingly to local law.
5. Chicco grants:
The exclusive right to open and operate a Chicco store in the designated territory with the use of an internationally recognised brand, store insigna, logos and provision of Chicco know-how.
Planning of the outlet furnishing. Projects, plans and estimates are made and supervised by architects and expert Chicco staff, who will co-ordinate furnishing supplies and are able to oversee store fitting out until its completion. Once plans are approved we directly supply the complete furniture.
A comprehensive range of goods are offered.
No payment of any Royalties.
Ongoing specific training for store managers, assistance with the management of the outlet and defining orders.
Visual merchandising: specific training regarding the outlet and guidelines about seasonal visual merchandising are provided via internet.
6. Marketing support:
Chicco Marketing includes developing: advertising campaigns, press releases, marketing materials such as fashion catalogues, shopping bags and display stands. In addition, Chicco International Marketing provides informative material (catalogues, advertisements, display stands) on request at a local level.
The Visual Merchandising Department is responsible for exhibition guidelines and criteria. About every 15 days, the VM dept provides models of shop window displays as well as proposal for internal store layout according to defined criteria. The VM dept is also responsible for training staff in window dressing techniques and internal store display.
7. The franchisee provides:
The resources necessary to successfully set up and develop the retail store. An approved plan to open and develop stores in the designated territory.
Availability of suitable premises for the enterprise in appropriate places approved by Chicco. The ability and experience necessary to run a retail store business.
Confirmed experience of the local retail sales conditions.
Initial investment for the setting up of the outlet according to the specific Chicco concept for the store.
Motivated and well-trained store manager and personnel.
Seasonal store orders defined according to local conditions and the size of the premises, including the full range of products.
Commitment to actively supporting the promotion of the Chicco brand in the country.