1946: Artsana is founded.
Pietro Catelli founded Artsana, a sales agency specialised in the production and distribution of products for venapuncture and medication, that quickly became market leader.
1958: the Chicco brand is born.
After the birth of his son Enrico, affectionately named Chicco, Pietro Catelli has its greatest entrepreneurial intuition: to create a brand specialised in the field of baby care, to meet all the needs of the babies from 0 to 36 months. This marked the beginning of the trademark Chicco, a brand which soon became the reference for parents and established itself as the market leader in Italy and then worldwide.
From 1967 to 1998: the first branches of Artsana.
Artsana opens its European branch in Spain, expands to the Far East, opens its branches in USA, Turkey, Brazil and Argentina.
From 2009: the international expansion continues.
New branches open: India, Russia, Mexico and Poland.
Sir Pietro Catelli's extraordinary life has become a biography.
On sale in the best Italian bookshops.