A unique Passion
We immerse ourselves in a child’s world every single day. We put passion and dedication into everything we do in order to give mothers extra little moments of serenity in their hectic everyday lives. We communicate this approach through our values, our personality and our own unique way of expressing it, which we call “Chicco’s way”.
We listen to the needs and emotions of parents and children. We understand them, we make them our own, and we have made it our mission to provide the best solutions for them. We know how and when to be there for them, working together in perfect harmony but without ever taking their place.
Professionalism and Expertise
We take what we do extremely seriously. We take care to ensure that our products are safe, reliable and meet high quality standards. We have over 50 years’ experience in the world of baby care and we continue to build on this expertise through our work at the Chicco Baby Research Center.
Innovation and Contemporaneity
We are backed by a strong sense of tradition, yet our team is constantly looking towards the future to research the most technologically advanced solutions to respond to the needs of parents and children, both now and in the future.
Light-heartedness and Transparency
Taking care of a child is a serious business. We know this but think that it is equally important to relax a little every now and then. Because the experience of being a parent is by very definition a happy and positive one too. Our products are simple and straightforward – it is instantly recognisable what they are. They are the ultimate in user-friendliness. The language we use is also designed to be plain-speaking yet raise a smile at the same time.