Chicco and the happiness of children.
The essence of every Chicco activity and project isto make children happy and to give them a smile.
The statement "happiness is a journey that begins in childhood" perfectly encapsulates the corporate commitment, i.e. to provide safe solutions, designed to respond to the diverse needs of children from birth.
A philosophy underlying Chicco's CSR commitment and that translates into initiatives aimed at supporting the neediest children in their journey towards happiness.