WE DO EVERYTHING SO THAT PARENTS CAN BE UNIQUE.
We think that all parents should be free to live their parenting in the way that best represents them, to fully live this experience. That's why Chicco exists, to be present and support all those who take care of each child, encouraging them as those who really listen do.
And it does so through collaboration, a wide choice of products and services, and Research Center innovation.
Because parenthood is something unique we live and love every day.
PARENTS AT THE CENTER
We support parents like real partners do: with collaboration, vision and trust in each other.
JOY AS A MANTRA
Everything that revolves around parenthood always has a fund of joy inside. Our job is to find that joy and make parents aware of it.
FUTURE FOR KIDS
Our approach is driven by study and observation; we develop innovative products that meet the needs of parents and help them raise their children, the citizens of tomorrow, while preserving the planet they will live on.
RESEARCH AND INNOVATION ALWAYS COME FIRST
Our products are developed through a multidisciplinary network, which, alongside an R&D department and the Chicco Research Center, calls for continuous, open collaboration with experts such as educationalists, neuropsychiatrists,paediatricians, as well as designers, engineers and especially families.
A SUSTAINABLE APPROACH
We develop innovative products that meet the needs of you parents and children, respecting the planet in which they will grow up. We act respecting the environment and the communities in which we operate, for a better future.